1. How Many Customers Does TikTok Have?
– WRITTEN BY : AMIT DEBANA
TikTok was launched in September 2016, and within the three years since its launch, it’s secure to say that it has exploded in reputation. TikTok has 800 million lively customers worldwide (Datareportal, 2020). That makes TikTok ninth by way of social community websites, forward of higher identified websites equivalent to LinkedIn, Twitter, Pinterest, and Snapchat.
It’s fascinating to level out that 150 million lively each day customers are in China, which largely use the Chinese language model of the app, referred to as Douyin. TikTok has particularly been enthusiastically welcomed by many Asian nations equivalent to Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. Simply to present you an concept of how different apps carry out compared, it took Instagram six years from its launch to realize the identical quantity of month-to-month lively customers that TikTok managed to realize in underneath three years. And for Fb to hit the identical month-to-month lively customers mark, it took almost over 4 years.
2. How Many Downloads Does TikTok Have?
In February 2019, TikTok reached its first billion downloads. The app took slightly below eight months to realize half a billion extra. These figures are nothing wanting spectacular, contemplating that the app was launched solely as just lately as 2016.
As we speak, TikTok’s progress is displaying no indicators of stopping. The most recent TikTok statistics present that as of April 2020, the favored video app has been downloaded greater than two billion instances worldwide on each the Apple App Retailer and Google Play (Sensor Tower, 2020). In different phrases, TikTok was in a position to double its variety of downloads in simply over a yr—a transparent signal of the app’s skyrocketing reputation.
That’s not the one important downloads landmark that the app has reached this yr. Within the first quarter of 2020, there have been a complete of 315 million TikTok downloads worldwide. Not solely is that this a whopping 58 % improve from the earlier quarter, extra impressively, additionally it is the best quantity of downloads an app has ever obtained in a given quarter.
The surge in downloads is almost definitely a results of the coronavirus pandemic. Underneath lockdown, shoppers have been spending more and more extra time on their cell phones and searching for out leisure and new methods to remain related, which in flip, drove TikTok downloads.
3. TikTok is the Most Downloaded App on the Apple App Retailer
If the earlier TikTok statistic didn’t amaze you, this one will certainly blow you away.
As of Q1 2019, TikTok is probably the most downloaded app on the Apple App Retailer, with 33 million downloads in a single quarter (Sensor Tower, 2019). The app strongly beats out YouTube, Instagram, WhatsApp, and Fb Messenger, which spherical out the highest 5.
What’s extra, that is TikTok’s fifth consecutive quarter as probably the most downloaded app on the Apple App Retailer. Because of this not solely is TikTok in a position to preserve its present person base robust, but it surely’s additionally consistently evolving to draw a brand new and rising person base.
However TikTok seems to be extra in style amongst iPhone customers than Android customers – TikTok is ‘solely’ the third-most downloaded app on Google Play, behind WhatsApp and Fb Messenger.
Even so, Q1 2019 is the app’s finest performing quarter but, with 188 million new customers – a year-on-year improve of 70 % from the 110 million new customers it registered in Q1 2018.
As additional proof of the app’s latest rising reputation, TikTok additionally crossed the one billion mark for app installations on the App Retailer and Google Play worldwide. This was largely due to the 667 million first-time downloads in 2018 – which propelled it to fourth place on the record of most downloaded non-game apps of the yr.
4. TikTok App Conquers the Teenagers of the World
TikTok has actually hit the nail on the pinnacle in terms of partaking with the children of the world. It may be a little bit of a head scratcher for the older generations, however TikTok is not any information to the kids of the world. 41 % of TikTok customers are aged between 16 and 24 (Globalwebindex, 2019).
The social media app is all of the hype amongst kids, however many grownup social media customers have by no means heard of it and also you may be questioning why. Merely put — it’s by design. To begin off, the recognition of TikTok with the youthful era might be defined by the truth that the app creators determined to decide on underneath 18 as their audience from the very starting. In a manner, you’ll be able to say that TikTok creators have understood the youthful era in a greater manner than competitor apps. With their audience specified from the beginning, they’ve understood the habits and preferences of this age group which has led them to create a social media app that provides their viewers precisely what they’re in search of. TikTok permits customers to create and share humorous movies whereas singing, dancing, or lip-syncing to their favourite tunes. It permits the youthful crowd to specific themselves in a artistic manner, whether or not that’s by dancing, singing, or doing a little type of comedy. In case you consider it this fashion, it’s no shock why it has generated a lot hype among the many teenagers of the world.
5. TikTok Downloads on Google Play
Because the fastest-growing social media app, it’s fascinating to try the place most TikTok downloads originate from.
The most recent statistics present that TikTok was significantly in style in South America in the direction of the top of Q3 2020. The app was downloaded from the Google Play retailer 3.08 million instances in Brazil within the month of September alone (Statista, 2020).
Mexico is in second place with only a contact fewer downloads at three million, adopted by the US with 2.31 million and Russia with 2.24 million.
Pakistan is fifth on the record and accounts for 1.65 million TikTok downloads. However it might quickly be falling off the TikTok downloads charts because the nation’s TikTok ban takes impact in October 2020. Authorities there say they’re doing so due to what they deem to be “immoral/indecent content material” on the platform.
This comes simply 4 months after the app was banned in neighboring India, previously the nation the place nearly all of TikTok’s customers have been positioned. At one level, TikTok downloads in India made up as a lot as 30 % of the app’s complete international downloads.
6. How A lot Time Do Customers Spend on TikTok Day by day on Common?
Relating to the each day time spent on TikTok, customers spend a median of 52 minutes per day on the app (BusinessofApps, 2019). So because of this individuals are utilizing the social networking app each day both for creating and sharing brief movies of themselves, or for watching the prevailing plethora of TikTok movies uploaded to the platform. Both manner, they’re doing it for nearly an hour on a regular basis.
Let’s check out how different social media websites carry out compared to TikTok. Folks spend virtually the identical period of time on Instagram (53 minutes), and rather less on Snapchat (49.5 minutes). Fb takes the lead with customers spending a median of 58.5 minutes on the social media platform every day. And for entrepreneurs, all this is usually a massive deal to know. That’s as a result of the extra time folks spend on these apps, the upper is the prospect that they may see commercials.
7. How Many Nations Is TikTok Accessible In?
As of 2019, TikTok is obtainable in 155 nations (Apptrace, 2019). It’s additionally accessible in 75 languages. This covers a big a part of the inhabitants.
What’s much more fascinating to notice is how TikTok managed to collect such an enormous viewers in such a brief span of time, all of the whereas rising into new markets. To start with, most of TikTok’s Western viewers belonged to Musical.ly, and for the Jap viewers they run a separate model of the app referred to as Douyin, that they’re rather more acquainted with. TikTok has achieved significantly nicely with rising its Asian followers. The app is downloaded greater than 10 million instances by the folks in Thailand alone. And in India, there are actually greater than 20 million lively customers of the app.
As a marketer, this TikTok statistic will be of curiosity to you if you’re contemplating your advertising and marketing efforts based mostly on your audience. With TikTok you have got the opportunity of reaching an viewers in 155 totally different nations. And, statistically talking, there’s a really excessive probability that your viewers is positioned someplace in these nations.
8. 9 Out of Ten TikTok Customers Use the App A number of Occasions Day by day
Three-quarters of all apps are downloaded, accessed as soon as, after which totally forgotten. With the following TikTok statistic, you’ll be able to make sure that TikTok falls into the remaining one-quarter.
There additionally seems to be a distinction in watching and sharing habits, with the previous a transparent choice amongst TikTok customers.
90 % of all TikTok customers entry the app every day. Not solely that, they’re extraordinarily lively on the app. A research observing the habits of TikTok customers within the span of 1 month reveals that 68 % of TikTok customers watch another person’s video and 55 % add their very own movies.
To dig deeper, there may be some apparent the explanation why there’s a choice of watching present content material over publishing your personal. Some customers would possibly desire TikTok as a supply of leisure. However, even if customers are extra actively watching present content material, there’s nonetheless an astonishing variety of people who find themselves sharing their very own movies. This additionally demonstrates the artistic freedom and ease of TikTok as a social platform.
9. Rising Variety of US Adults Use TikTok
We’ve acquired one other fascinating TikTok statistic that helps us perceive the demographics of TikTok customers higher. Mainly, People love TikTok. 26.5 out of the 500 million month-to-month lively customers are from the USA. This statistic combines the downloads of TikTok from each Android and iOS.
However though the app remains to be overwhelmingly extra in style amongst teenagers, newest figures truly present a shift away from this pattern.
Other than slight dips within the third quarter of 2018, the variety of US adults utilizing TikTok has been just about constantly on the rise over the previous few years (Marketingcharts, 2019).
In the beginning of the fourth quarter of 2017, there have been 2.6 million US grownup TikTok customers. Simply 12 months later, that elevated almost three-fold to 7.2 million. Since September 2018, TikTok utilization amongst US adults has elevated exponentially – doubling and reaching 14.Three million in simply six months.
In lower than 18 months, the variety of US grownup TikTok customers grew 5.5 instances.
One of many primary contributing components of TikTok’s sudden rise in reputation from September 2018 will be attributed to The Tonight Present starring Jimmy Fallon. As a part of the present’s phase, The Tonight Present host, Fallon inspired viewers to participate in a collection of challenges hosted by the TikTok app. On account of this partnership, TikTok skilled a big spike in engagement and downloads.
10. Common Variety of Seen Videos on TikTok
Relating to the common variety of movies watched on TikTok, there have been greater than 1 million movies considered day-after-day in a yr (Influencermarketinghub, 2018). What’s thoughts blowing is that inside a yr of TikTok’s improvement, it reached this milestone of 1 million views per day.
This TikTok statistic is proof in itself that it’s worthwhile to begin being attentive to this social media web site. As talked about earlier the app began initially rising when it acquired its rival Musical.ly in 2017. After the merger of the 2 apps, there was no wanting again. This fashion not solely did TikTok have a easy entry to the market but it surely additionally catered to an present market’s wants. Nevertheless it’s vital to not neglect that TikTok’s sizable person base will not be solely as a consequence of a progress in Western markets, however due to successfully rising in rising markets like China and India.
Content material and neighborhood have been an enormous participant in encouraging the expansion of TikTok in a really brief span of time. From then onwards, TikTok continued to develop and attain new audiences.